How do you measure the success of your marketing campaigns? The answer is simple: track your data. However, that is much easier said than done when all of your analytics are all over the place. Thankfully, Lead Pilot combines all of your marketing analytics into one place so you can effortlessly stay on top of your campaigns.
Below we are going to outline the different analytics that Lead Pilot provides to users, what each term means, how to read them, and much more.
The “Insights Dashboard”
The “Insights Dashboard” is home to Lead Pilot’s analytics and features your insights, your activity feed, and your resource center. Under your insights dashboard, you will be able to access to your analytics for landing page impressions, lead generation, and email engagement.
Landing Page Impressions
The first analytic that appears in your Insights is “Landing Page Impressions.”
This shows the number of times a person opened and viewed your landing pages as a result of clicking on a post shared on one of your social networks:
In the above example, we can see that posts on LinkedIn sent 5 people to my landing pages, while Facebook and Twitter posts sent 22 and 25 people.
The next analytic in your Insights is “Lead Generation.”
This shows how many landing page visitors filled out your subscribe form and became leads. The numbers again correspond to your social networks:
In the above example, we can see 2 leads came via landing pages shared on Twitter.
The last bit of analytics in your Insights is “Email Engagement.”
This shows how many individual emails you’ve sent to subscribers, how many times subscribers opened your emails, and how many of those subscribers clicked in an email to view your landing pages: