July 3rd. The day before a nice, long Fourth of July Saturday. Chances are, most of you are signing off early and beginning your holiday weekend this afternoon. If that’s the case, have a great weekend, relax and just read our features of the week before you go.
You’ve probably heard our good news by now, but we’re still happy to tell you again! Our Chief Marketing Officer and Business Development Officer, Samantha Russell, was named a 40 Under 40 in InvestmentNews’ 2020 Class. In case if you don’t know what a huge deal this is, just know that the awards program received 625 entries of financial industry leaders under the age of 40 this year. Out of those 625 entries, they chose 40 stand-out characters based on the criteria of accomplishment, contribution, leadership and promise. Let’s hear it for our favorite marketing machine, mother of two, absolute lady boss, Samantha!
The moment pandemic hit, businesses and consumers alike kicked their learning of new technologies into high gear. Updating your ways of communicating and working to a fully digital workplace surely had its unique difficulties for each advisor. However, no matter what obstacles the pandemic presented for you, chances are you came into contact with Zoom somewhere along the way.
Now that Zoom is most likely a regular part of your practice, have you considered ways to use it past simple communication, and instead as an actual advantage to your advisory business? You could be going the extra mile with Zoom through:
- Building Connections
- Meeting the Children
- Implementing for the Long Haul
The biggest concern we hear from financial advisors with regards to digital marketing is that they just don’t have the time to market themselves. With the social media posts and blogs, plus the base of keeping your website updated and maybe even tossing a few emails out a couple times a month, digital marketing can sound like a full-time job. However, it surely does not all need to fall on your advisory firm’s plate. There are ways to outsource aspects of your marketing, which will lighten your load while keeping your online presence strong. Some tasks that you can outsource to marketing firms are:
- Content Marketing
- Social Media
- Email Marketing
Read the full article to find out what may work best for your advisory business.
If you’re still working from home, you may feel like you’ve been kicked out of your office and confined to your home, therefore restricting your business’ reach. However, Advisor PR argues that being solely digital actually broadens your firm’s reach. You now have the entire, vast internet to attract prospects. Your new goal should be building your digital brand. What exactly does brand-building mean in this new tech-osphere? Some concepts to consider are:
- Your Website is the Window Into Your World.
- Your Digital Storefront Policy Needs to be Part of Your Digital Communications.
- Your Social Media is an Extension of Your Brand.
- Communication is Essential Today.
- Think Outside the Box With Where and How to Share Your Message.
Read the full article for elaborations on these ideas.
We’re excited to announce a new partnership! That’s right, Twenty Over Ten can now be found on Chalice Network. Chalice is an online member-based digital marketplace for independent, small and mid-sized businesses that provides access to business, technology and client-service solutions. Now, when members are scrolling through the many exclusive tools within Chalice, they will see Twenty Over Ten’s services offered. Read the full article to see more about our partnership.