Facebook is an effective platform for promoting your brand and communicating
with both current and prospective clients. One question we are frequently asked though is “How exactly should I do this?” As a financial advisor, it can be tough to stay up to date on all the features and even more on how to use them, especially since the platform is constantly changing. Change is good, but without keeping up to date, you can very quickly lose track! So, how do you keep up with your clients on this very popular social media channel? Read on to find out some helpful tips! ➡️
72% of online adults use Facebook. 82% online adults in the 18-29 age range, 79% in the 30-49 age range. 43% of this group use it several times a day – 2015 Pew Internet
It’s important to learn the basics before you get started, and once you have a solid understanding of Facebook’s capabilities, it’s time to begin strategizing.
A key component of succeeding on social media is to remember that it should be a two-way conversation.
It’s important to keep in mind that if you’re only promoting your firm and posting about yourself, people will quickly become uninterested. In order for users to best engage with your page, you need to engage with them as well. The following list outlines six ways to use your company page to interact with users.
1. Like Others’ Facebook Pages From Your Business Page
If you want people to like your page, a good starting point is to like their page. When you do this, they will receive a notification and this will cause them to be much more inclined to then click on and visit your page. When other businesses do this, they often reciprocate the gesture and like your page back. To like another Facebook page as your page, go to the page you want to like, click on the three dots on the page’s cover photo, and click on the Like As Your Page link.
You’ll then get a drop-down menu showing all of the pages you manage. This list will include your pages within Business Manager. Once you select the page you want to use, click the Save button. You’ll then receive a confirmation that the page has been added to your favorites. Seems easy enough, right?!
2. Post On Facebook Pages From Your Business Page
If you want to post directly to the wall of a Facebook page as your page, use the drop-down at the top right of the status update box to select the page you want to comment as. You can now hover over your profile photo at the top right of the status box to confirm that you intend to post as your page. Once you’ve completed your post, it should appear in the Visitor Posts box on the left sidebar of the page.
3. Engage With Posts On Facebook As Your Business Page
There’s a similar approach when you want to like or comment on a page’s posts. Simply use the drop-down next to your profile photo and change it to the page you want to like or comment with. This allows you to like and comment on the post as your page. It will also allow you to share the post on your Facebook page.
4. Share A Post On Your Facebook Business Page
You can share any post with public visibility from your news feed to your Facebook page. To ensure that it is public, make sure that you see the globe icon. After you see this, simply click the Share button, select “Share to a Page,” then select the page you wish to share the post on.
In some cases, when you share a post that has a status and a link, you may have the option to share the original post. The original would include a link to the author of the post and the group itself, along with the author’s commentary and a link to the article being discussed.
If you want to just share the article link, then be sure to simply uncheck the Include Original Postbox. Regardless, you can always add your own status above the share and then post to your selected page when ready.
You can also share public posts in areas other than just your page or timeline. Click the Share button and select “Share…”, then click “Share on your own Timeline” in the new window to get a drop-down menu list of options. The list of options will look something like this:
5. View Updates From Facebook Pages You Like As Your Business Page
To view all of the most recent updates from Facebook pages you’ve liked as your page, go to your page and click on See Pages Feed. Here, you can see the pages that your page has liked in the left sidebar with the latest updates from those pages in the right column news feed. From your pages feed, you can engage with updates automatically from your page.
6. Reply To Mentions As Your Facebook Business Page
When someone mentions your page in a post, you will be notified. You are able to view these notifications under your page’s Notifications tab in the Activity section. While it’s often helpful to your brand just to be mentioned by someone in their post, engaging in that post leaves the user feeling special, important, and heard. This is extremely important as you should make every prospect or client feel as though they are your most important! Make sure that your page notifications are turned on if you’d like to be regularly notified of new page activity and promptly engage with people who mention you. Like we have discussed in other posts, it is important to respond quickly, as busy financial advisors do not like waiting!
We hope that these tips have helped you better engage with other businesses’ on Facebook. Also, remember to have some fun with it!
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.