Email marketing continues to be one of the most beneficial marketing methods. However, thousands of emails are sent out each day, making it harder to stand out. In fact, spam messages account for 56% of global email traffic. Below we will outline 5 tips to make sure your emails get seen and are opened!
1.) Provide More Ways For People To Join Your List
It’s important that you promote your email list on your social media channels and throughout your website, giving opportunities for people to subscribe. If someone subscribes to your email list, you know that they are interested in your firm and your offerings, and these subscribers will be more likely to open your emails. The bottom line is that your email list should contain people who genuinely want to hear from you. If your list is filled with emails you either bought or added without the customer knowing, they will be less likely to open your emails because they may not be interested in your firm in the first place.
2.) Make Sure Your Emails Are Mobile-Friendly
The number of mobile users will reach a whopping 5 billion by 2025. A key part of making sure your emails get opened is by ensuring that your emails are mobile-friendly. For example, if you have images in your email, make sure they are compatible with every phone type. Furthermore, some images take a long time to download, so you should stray away from using those file types.
Luckily, with Twenty Over Ten’s Lead Pilot, you can see how an email marketing campaign will look on both a desktop and a mobile.
3.) Deliver What You Promised
If your CTA for your email subscriber list promises that you will send up-to-date information and discounts, it is integral that you deliver on this promise. People didn’t sign up just to have one more email flood their inbox – they signed up to get the information and discounts you said you would provide. If your emails don’t contain the messages people were expecting and hoping for, your emails won’t be opened.
4.) Create A Catchy Subject Line
Your email subject line is perhaps the single most important factor when it comes down to whether or not people will open your emails. In fact, 35% of people open emails based on the subject line alone. This goes to show that it’s integral you spend some time thinking about your subject line and making sure it resonates with your subscribers. Your subject line should be attention-grabbing and captivating, leading people to eagerly click into the email. For example, a subject line such as, “Are You On Track For Retirement?” makes people wonder and want to check if they are ready or not. A subject line that asks a question like this is a great way to captivate your subscribers.
Another important part of a subject line is using the recipient’s name whenever possible. If an email is directly addressed to someone, they will be more inclined to open it. You can see this in the example below:
Need more help with your subject lines? Check out 7 Ways to Capture More Attention With Email Subject Lines
5.) Personalize Your Emails
We can’t say it enough, but personalization is key. Make sure your email is addressed to a specific person and its from a specific person in your company. Adding as much of a human touch as possible to your emails will increase the chances of your emails being opened. Furthermore, you should segment your subscribers and send them personalized emails based on their interests. If your advisory firm serves everyone from millennials to retirees, you don’t want to send your retirees an email about how to save money as a millennial.
Use Lead Pilot To Track Your Success
If you follow these 5 tips, your email open rates are sure to go up. But, how can you check this data? Lucky for you, Lead Pilot lets you easily check and track your email open rates. The comprehensive dashboard provides data on email engagement, including email opens and clicks.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7 days completely free (even on our month to month plans).
Get All The Details Here
About The Author
Namisha is a Content Creator at Twenty Over Ten, passionate about fostering community growth. A Bollywood enthusiast, she loves to travel and hopes to experience all seven wonders of the world.