Feature Friday: April 5, 2019

Happy Friday! It’s finally starting to feel like spring with some warmer weather and we’re loving it! 😎 Before signing off for the weekend, be sure to catch up on some of our favorite articles and resources from this past week on social media marketing, content creation, and SEO.

1. Can You Go Off-Topic And Stay On Brand? via Perfectly Planned Content

Brand is the different ways your audience (and the general public) identify your business… which is found in all public mediums. All of your public-facing content adds to your brand. So when we think about content, how can that always stay on brand? Read this article to dive a little deeper into the idea of brands and the many ways they should influence the content that businesses’ create in order to keep a positive connection with the public.

2. 7 Ways to Answer ‘How Much Do You Charge?’ via ThinkAdvisor

It sounds like a simple question, but there are many ways to answer it and it’s an important one to answer right. Here are a few ways that ThinkAdvisor helps formulate:

  1. Cents on a dollar
  2. Pay as you go
  3. Paid three ways
  4. Rationalizing built-in fees
  5. Tax analogy
  6. You need to know how we make money
  7. Draw a grid

3. 7 Reasons Why SEO Matters for Every Startup via Entrepreneur 

For entrepreneurs and new RIAs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. There are six reasons why optimization needs to be a priority for every business owner:

  1. Delivers customer behavior data
  2. Higher traffic and conversions
  3. It’s free
  4. Helps make informed business decisions
  5. Strengthens customer trust and value
  6. Long-term audience building
  7. Delivering results

4. 3 Must-Read Pieces for Practice Management via

This blog is a round-up of even more helpful reads for your advisory practice. From mastering LinkedIn, smart, automated ways to ‘drip’ on your clients and prospects, and 4 key elements for a drip campaign, this blog is chock-full of tips. We even wrote one of the featured articles! ☺️

5. Setting Realistic Social Media Goals with Ediri Obor via Top Advisor Marketing

Unrealistic social media goals are one of the biggest obstacles business owners face when it comes to successful marketing. Whether that comes from a lack of understanding of the medium, or the inability to integrate social media in their large scale marketing plan, these unrealistic goals and misuse of social media can hold you back from your marketing success.

Discover the mindset you need to get your social media back on track and ramp up your marketing strategy by listening in with Matt and Ediri today!